Four “C” that make the Future Journalists
By Antony Edmond
Four Cs CAN make you a Unique Journalist. Compassion, Cooperation, Collaboration and Competence are the four components that make you unique. These four elements should go together. Collaborative Competition is the nature of such a journalist. Collaborative Competition is like the collective efforts of waves at the seashore. Every drop of water is participated in every drive to the shore. They make a wonderful show and then go back. Some drops get the privilege to reach the top at every time. Yet no drop ditch the succeeding drop in their collaborative efforts to make the show. Next time another drop and like this every drop get opportunities to be on the top. It is possible when the efforts are continuous, regular and repetitive.
Youth and Media are Synonymous!
Everyone is a journalist in today’s social media set up. Media has become mass media only with introduction and proliferation of Social Media. Yet we are not able to tell the media has reached entire rural India. This is a great mission today. It is also a great possibility. All youngsters should become Journalists by passion along with whatever profession they choose for themselves.
Connect people and Comfort people is the key of Journalism. Great developments happen when people are connected. This is what Sam Pitroda told when the great visionary in him ventured into Telecom Revolution. What a miracle that had happened with Telecom Revolution. That was actually the first Digital Revolution in India. Hats off to the great visionary Sathyanarayana Pitroda (Sam). He did it all of a sudden from a spark and had to undergo enormous pain in return to the great contribution that he had given to our nation. The youth should thank him for his farsightedness and great vision for today’s digital India.
Journalism (People) today has a great mission.
Every responsible person is a journalist today. Journalism today has a great mission. It can transform India into a developed nation just in an year. All what is required is an ear at power at every point to listen to the people. Governments are not able to provide jobs for the people. In fact, every department is consciously reducing the number of permanent employment. There is no point in making false promises in this regard. People should make solutions that create opportunities for themselves.
Engage People today!
Employment or Entrepreneurship will happen eventually to everyone.
Engage them when they are students so that they gain right kind of experience that make them worth when they are at work. Campuses has a major role in shaping our future. Future of the people and future of the nation are no different. People only has to transform the situation from today’s difficulty to a great possibility for tomorrow. Imagine Indian Railway without Railway Stations and Train Numbers. What could have been the fate of the entire department. How miserable it would have been for people to travel from place to place. Travel has become such a wonderful experience because of the evolution that had taken place in the industry in total. Travel environment has evolved to the present state over a period of time. This had happened with people involvement. Same thing has to happen to the work environment across the nation.
Career Platforms and Career Brands.
We are hearing plenty of new jobs emerging today. This trend has to be fastened and diversified until the last person is accommodated comfortably in the vehicle called human engagement. Every role should become rewarding as well. Every organization should open up their doors for ideas. Each organization can take up proposals that are complimentary to their mainstream activities.
Publicity & Journalism go together.
Both publicity and journalism are connected very much. Every establishment need publicity. By opening doors for Mass media and Social Media, we can nurture the culture of positive journalism in every establishment. Here comes the importance of Four Cs. That are Compassion, Cooperation, Collaboration and Competence. These four elements should go together. Collaborative Competition is the outcome of such a conglomeration.
Collaborative Competition is like the collective efforts of waves at the seashore. Every drop of water is participated in every drive to the shore. They make a wonderful show and then go back. Some drops get the privilege to reach the top at every time. Yet no drop ditch the succeeding drop in their collaborative efforts to make the show. Next time another drop and like this every drop get opportunities to be on the top. It is possible when the efforts are continuous and relentless. Everyone get an opportunity when you are working collective and continuous.
Journalists should know how to Read, Speak and Write!
Oh! Everyone know how to read, speak and write is the immediate response from everyone. A journalist should know the art of reading minds. Reading the minds of others and self. Reading the collective mind of the society. That reading should have the four Cs that give the foresight
Speaking is another art. What we speak should touch the heart of of others. Similar way, what we write should make an impression in the minds of large number of people.
Everything happen when everyone is in the mood of working together. Collaborative Competition is the order of the day. We should start to work together. Who will take the first step? Anyone can do that. Everyone should do that. Actually, all are doing it simultaneously.
Media scenario is like an almost empty auditorium. To enter that auditorium is to attain certain levels of performance. You should learn Mobile Journalism. That can take you to the world of success. There are not many who are making good use of their mobile phones. A mobile phone when fixed with a tripod is a wonderful camera device. You can do photo journalism and video journalism with that. We have proposed a Concept named Delhi to Village. The idea is to make Media Communications two way. This is possible when we make internet the Media Platform. Everyone can be accommodated and everyone can be heard. Let us make the impossible happen. Let India become a developed nation by 2020.